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Social Media Insiders Tips

1. See? The Old Spice Social Media Campaign DOES Smell Like A Winner - Not to obsess about Old Spice Man or anything, especially since I know full well he's stopped issuing video responses, but I just knew Wieden + Kennedy's social media strategy of a few weeks ago was going to work.
2. The Fine Balance Between Automation And Personalization In Social Media - Surely, in the course of your social media work, you've experienced a certain moment of frustration. It may have been with a client or with your very own company, and, in your head, it would have sounded something like this: "Why aren't we sharing all our YouTube videos on Facebook or on our website?"
3. Are We Entering Social Advertising's Creative Golden Age? - Quick. Name a memorable social media campaign -- besides Old Spice Man. Stumped? I'm not surprised. Because, as with so many other things in advertising, there aren't that many memorable social campaigns. But, getting back to Old Spice Man, that just-concluded phenomenon is an example of the fact that social advertising creative is getting better, a lot better, and that it has the ability to be far more memorable than much creative that has gone before. Why? Because the best of it engages not only you but your friends, especially when it mixes content deftly with the social graph.
4. Social Media Fundamentally Changing Corporate Worldview - I had the good fortune today of having a conversation with the visionary John Marshall Roberts, whose focus is on igniting inspiration and overcoming cynicism. By understanding the lens through which people see the world, Roberts suggests, we can better appreciate each other, communicate with each other, and connect with each other.
5. 21 Social Lessons From 100+ Events - Want to know how to get invited to speak at events, get tweeted, and not come off like a jerk afterwards? I'm sure there's a self-help book here waiting to happen, but in the meantime I've got just the column for you.
6. The @Earlybird Catches The Tweet: Twitter's Newest Revenue Idea - Even if Twitter can't seem to kill the fail whale -- maybe its engineers could be used to save animals out at that oil spill, come to think of it -- it's still swimming in the right direction with its continuing attempts to build viable revenue streams. The latest is the @earlybird Twitter account, which shows that while monetizing Twitter in an organic way is harder than it has been for Google, it shouldn't take a rocket scientist to figure it out, either. As is so often the case, the best ideas are the simplest.
7. Wake Up When Google Bores You - The world may not need a Google-branded social network along the lines of what Google is reportedly building. My fellow columnist Cathy Taylor made that perfectly clear last week. Yet I can offer a barometer to show whether Google will launch a great product: the more boring Google makes it, the better it will be.
8. Google, Trust Me: The World Doesn't Need Another Facebook-Style Social Network - And here I thought Google's new social network was called Google Buzz -- but reports this week say it's actually named Google Me. This is an offering that Google is apparently very serious about because Google Buzz, which launched earlier this year, didn't stop Google's social networking itch. No surprise there, as Google Buzz doesn't seem to have much, well, buzz. After an initial burst of publicity -- much of it to do with the early misstep of having user accounts auto-follow one another -- it's not exactly the talk of the town, which means it's not the social net of the town either. So, now, reportedly, Google is throwing something called Google Me at the wall and seeing if it will stick.
9. Beyond Mobile Social's F-Words - Whenever mobile social media comes up in conversation, I tend to hear a lot of f-words. Hopefully they won't be censored here, as the ones I'm referring to are Foursquare and Facebook. The f-words play important roles, but mobile social media is much bigger. To give a sense of how much bigger it is, I'll be discussing various forms of mobile social media that may be relevant when developing a marketing program.
10. When Worlds Collide, Or Singing 'Kumbaya' About Cannes - The next step, and one that the more traditional types in the industry haven't entirely made, is to get better at creating really compelling experiences within the digital services in which they now play. But just as it is with kids and play -- as any parent knows, play is a child's work -- this, too, will develop into a stronger understanding about how to make digital, social services work as marketing applications.

Social Media Insiders Queued Items

1. See? The Old Spice Social Media Campaign DOES Smell Like A Winner - Not to obsess about Old Spice Man or anything, especially since I know full well he's stopped issuing video responses, but I just knew Wieden + Kennedy's social media strategy of a few weeks ago was going to work.
2. The Fine Balance Between Automation And Personalization In Social Media - Surely, in the course of your social media work, you've experienced a certain moment of frustration. It may have been with a client or with your very own company, and, in your head, it would have sounded something like this: "Why aren't we sharing all our YouTube videos on Facebook or on our website?"
3. Are We Entering Social Advertising's Creative Golden Age? - Quick. Name a memorable social media campaign -- besides Old Spice Man. Stumped? I'm not surprised. Because, as with so many other things in advertising, there aren't that many memorable social campaigns. But, getting back to Old Spice Man, that just-concluded phenomenon is an example of the fact that social advertising creative is getting better, a lot better, and that it has the ability to be far more memorable than much creative that has gone before. Why? Because the best of it engages not only you but your friends, especially when it mixes content deftly with the social graph.
4. Social Media Fundamentally Changing Corporate Worldview - I had the good fortune today of having a conversation with the visionary John Marshall Roberts, whose focus is on igniting inspiration and overcoming cynicism. By understanding the lens through which people see the world, Roberts suggests, we can better appreciate each other, communicate with each other, and connect with each other.
5. 21 Social Lessons From 100+ Events - Want to know how to get invited to speak at events, get tweeted, and not come off like a jerk afterwards? I'm sure there's a self-help book here waiting to happen, but in the meantime I've got just the column for you.
6. The @Earlybird Catches The Tweet: Twitter's Newest Revenue Idea - Even if Twitter can't seem to kill the fail whale -- maybe its engineers could be used to save animals out at that oil spill, come to think of it -- it's still swimming in the right direction with its continuing attempts to build viable revenue streams. The latest is the @earlybird Twitter account, which shows that while monetizing Twitter in an organic way is harder than it has been for Google, it shouldn't take a rocket scientist to figure it out, either. As is so often the case, the best ideas are the simplest.
7. Wake Up When Google Bores You - The world may not need a Google-branded social network along the lines of what Google is reportedly building. My fellow columnist Cathy Taylor made that perfectly clear last week. Yet I can offer a barometer to show whether Google will launch a great product: the more boring Google makes it, the better it will be.
8. Google, Trust Me: The World Doesn't Need Another Facebook-Style Social Network - And here I thought Google's new social network was called Google Buzz -- but reports this week say it's actually named Google Me. This is an offering that Google is apparently very serious about because Google Buzz, which launched earlier this year, didn't stop Google's social networking itch. No surprise there, as Google Buzz doesn't seem to have much, well, buzz. After an initial burst of publicity -- much of it to do with the early misstep of having user accounts auto-follow one another -- it's not exactly the talk of the town, which means it's not the social net of the town either. So, now, reportedly, Google is throwing something called Google Me at the wall and seeing if it will stick.
9. Beyond Mobile Social's F-Words - Whenever mobile social media comes up in conversation, I tend to hear a lot of f-words. Hopefully they won't be censored here, as the ones I'm referring to are Foursquare and Facebook. The f-words play important roles, but mobile social media is much bigger. To give a sense of how much bigger it is, I'll be discussing various forms of mobile social media that may be relevant when developing a marketing program.
10. When Worlds Collide, Or Singing 'Kumbaya' About Cannes - The next step, and one that the more traditional types in the industry haven't entirely made, is to get better at creating really compelling experiences within the digital services in which they now play. But just as it is with kids and play -- as any parent knows, play is a child's work -- this, too, will develop into a stronger understanding about how to make digital, social services work as marketing applications.

Social Media Insiders Top Stories for the past 24 Hours

1. See? The Old Spice Social Media Campaign DOES Smell Like A Winner - Not to obsess about Old Spice Man or anything, especially since I know full well he's stopped issuing video responses, but I just knew Wieden + Kennedy's social media strategy of a few weeks ago was going to work.
2. The Fine Balance Between Automation And Personalization In Social Media - Surely, in the course of your social media work, you've experienced a certain moment of frustration. It may have been with a client or with your very own company, and, in your head, it would have sounded something like this: "Why aren't we sharing all our YouTube videos on Facebook or on our website?"
3. Are We Entering Social Advertising's Creative Golden Age? - Quick. Name a memorable social media campaign -- besides Old Spice Man. Stumped? I'm not surprised. Because, as with so many other things in advertising, there aren't that many memorable social campaigns. But, getting back to Old Spice Man, that just-concluded phenomenon is an example of the fact that social advertising creative is getting better, a lot better, and that it has the ability to be far more memorable than much creative that has gone before. Why? Because the best of it engages not only you but your friends, especially when it mixes content deftly with the social graph.
4. Social Media Fundamentally Changing Corporate Worldview - I had the good fortune today of having a conversation with the visionary John Marshall Roberts, whose focus is on igniting inspiration and overcoming cynicism. By understanding the lens through which people see the world, Roberts suggests, we can better appreciate each other, communicate with each other, and connect with each other.
5. 21 Social Lessons From 100+ Events - Want to know how to get invited to speak at events, get tweeted, and not come off like a jerk afterwards? I'm sure there's a self-help book here waiting to happen, but in the meantime I've got just the column for you.
6. The @Earlybird Catches The Tweet: Twitter's Newest Revenue Idea - Even if Twitter can't seem to kill the fail whale -- maybe its engineers could be used to save animals out at that oil spill, come to think of it -- it's still swimming in the right direction with its continuing attempts to build viable revenue streams. The latest is the @earlybird Twitter account, which shows that while monetizing Twitter in an organic way is harder than it has been for Google, it shouldn't take a rocket scientist to figure it out, either. As is so often the case, the best ideas are the simplest.
7. Wake Up When Google Bores You - The world may not need a Google-branded social network along the lines of what Google is reportedly building. My fellow columnist Cathy Taylor made that perfectly clear last week. Yet I can offer a barometer to show whether Google will launch a great product: the more boring Google makes it, the better it will be.
8. Google, Trust Me: The World Doesn't Need Another Facebook-Style Social Network - And here I thought Google's new social network was called Google Buzz -- but reports this week say it's actually named Google Me. This is an offering that Google is apparently very serious about because Google Buzz, which launched earlier this year, didn't stop Google's social networking itch. No surprise there, as Google Buzz doesn't seem to have much, well, buzz. After an initial burst of publicity -- much of it to do with the early misstep of having user accounts auto-follow one another -- it's not exactly the talk of the town, which means it's not the social net of the town either. So, now, reportedly, Google is throwing something called Google Me at the wall and seeing if it will stick.
9. Beyond Mobile Social's F-Words - Whenever mobile social media comes up in conversation, I tend to hear a lot of f-words. Hopefully they won't be censored here, as the ones I'm referring to are Foursquare and Facebook. The f-words play important roles, but mobile social media is much bigger. To give a sense of how much bigger it is, I'll be discussing various forms of mobile social media that may be relevant when developing a marketing program.
10. When Worlds Collide, Or Singing 'Kumbaya' About Cannes - The next step, and one that the more traditional types in the industry haven't entirely made, is to get better at creating really compelling experiences within the digital services in which they now play. But just as it is with kids and play -- as any parent knows, play is a child's work -- this, too, will develop into a stronger understanding about how to make digital, social services work as marketing applications.